ARF Shopper 2025–  Panel Discussion: Industry Perspectives & Insights on Retail Media Networks

06/03/2025

Retail media has rapidly evolved from a channel experiment into a core component of brand marketing strategy—but the complexity of measuring its true impact remains a major challenge. At the ARF Shopper 2025 event, a panel of industry leaders came together to unpack what’s working, what’s not, and how brands can navigate the fragmented world of retail media networks.

The panel featured OptiMine’s VP of Client Success, Jamie Glover, alongside leaders from Ocean Spray, Mondelēz International, Pinterest, and more. Together, they explored the measurement gaps that persist between off-site, on-site, and in-store media—and what it takes to build a true full-funnel strategy.

One of the key insights came from OptiMine’s Jamie Glover, who shared:

“If done right, retail media investment offsite can influence incremental sales across retailers.”

But connecting those dots isn’t easy. As brands allocate increasing budgets to retail media networks, they’re often faced with inconsistent metrics, siloed reporting, and incompatible definitions of ROI. The panelists emphasized the need for better measurement methods and greater transparency to understand where—and how—retail media is actually driving growth.

Watch the full panel recording here:

How OptiMine Helps Brands Measure Retail Media Impact

At OptiMine, we empower brands to accurately measure the impact of retail media networks by providing a unified view of media performance across on-site, off-site, and in-store channels, as well as across multiple retailers. By combining advanced marketing mix modeling with detailed incrementality analysis, OptiMine uncovers the true drivers of sales and enables full-funnel measurement. This comprehensive approach gives brands the clarity and confidence to optimize their retail media investments, proving the value of every dollar spent and making smarter marketing decisions. Contact us today to learn more!