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Clicks to Bricks: How to Measure Digital Marketing Impacts on Physical Retail Sales
Clicks to Bricks: How to Measure Digital Marketing Impacts on Physical Retail Sales
02/14/2019
This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail sales. It also helps retailers by providing an evaluation of the most common approaches to solve in-store measurement, and their relative strengths and weaknesses— all to help guide retail marketing professionals to the best approaches to in-store marketing attribution and cross-channel measurement.
