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White Papers

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White Papers

From Clicks to Bricks: Measuring Digital Campaigns’ Contributions to In-Store Retail Sales

This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail s...
White Papers

Determining the Incremental Value of Marketing

In this whitepaper, OptiMine explores the trade-offs of different measurement approaches, including multi-touch att...
White Papers

Forrester Research & OptiMine: Tackle Channel Proliferation With Integrated And Agile Marketing Performance Measurement

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to...