OptiMine’s Brand Measurement Solution: From Brand Value to Balance Sheet
07/11/2025
What’s the real value of your brand? In today’s performance-driven marketing landscape, providing the ROI of brand investments has never been more critical– or more challenging. Most marketers rely on metrics like awareness and favorability, but when it comes time to justify budgets, these metrics often miss the mark with CFOs. They’re not buying it– literally.
That’s why OptiMine has created our new guide “Brand Measurement Solution: From Brand Value to Balance Sheet”, your go-to blueprint for proving the true business value of brand efforts. Whether you’re struggling to justify upper-funnel media spend or facing pressure from finance to prove ROI, this guide delivers strategy, science, and real-world examples to change the conversation– and the outcome.
Why Download the Guide?
✅ Learn how to measure brand equity’s real impact on revenue
✅ Discover how to link upper-funnel brand investments to long-term business performance
✅ Read real-world case studies where brands discovered 55%+ increases in ROAS by factoring in long-term brand value
✅ Get actionable insights on how to align CMOs and CFOs around marketing investments
✅ Learn how to turn brand skeptics into believers, especially those in the finance department
A Must-Have for CMOs, CFOs, and Marketing Teams
From advanced econometrics to executive alignment, OptiMine’s “Brand Measurement Solution: From Brand Value to Balance Sheet” brings it all together. Packed with practical frameworks, data-backed approaches, and OptiMine’s proven process for moving brand value from a vague concept to balance sheet reality, learn how to measure what really matters by downloading the guide below:
OptiMine helps brands like yours uncover the true financial impact of brand investments– both short-term and long-term. Our solution quantifies how media drives brand equity over time, and measures changes in brand value and their impacts on business KPIs like revenue, to equip marketing and finance teams with the insights they need to make smarter decisions. Contact us today to schedule a demo or speak with a marketing measurement expert!
