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Case Studies

Featured Case Studies

Case Studies

Unlocking the True Impact of Amazon Ads: A Case Study on a Leading Jewelry Retailer

In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than eve...
Case Studies

What Happens When Brands Stop Advertising?

  The pressure from finance is real: right about now is when the email from finance outlines the expected marketing...
Case Studies

Case Study: How OptiMine Helped JCPenney Drive Sustained Recovery & Growth via MMM-Guided Optimization

  Industry:   Retail   Client:   JCPenney   Background:   JCPenney was using a legacy MMM vendor that many industry...

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Case Studies

Unlocking Marketing ROI: An OptiMine Case Study on Agile MMM for a Global CPG Brand

In today’s fast-paced consumer landscape, traditional marketing mix modeling (MMM) often falls short—delayed...
Case Studies

Case Study: How OptiMine Helped an Agency Partner Deliver a 14% Lift in Conversions to Their Client

  Industry:   Insurance   Client:   Publicis and the leading U.S. insurer in the supplemental health plan market.  ...
Case Studies

Case Study: How OptiMine Helped American Signature Furniture Achieve Success During the Pandemic

  Industry:   Retail   Client:   Furniture & Home Goods Retailer   Background:   The pandemic disrupted all fac...
Case Studies

Case Study: How OptiMine’s Agile Marketing Measurement & Optimization Drove a 14% Increase in Conversions at Aflac

  Industry:   Financial Services   Client:   Aflac   Background:   Challenged with balancing the budget between sho...
Case Studies

Case Study: How OptiMine Helped Citibank Uncover Opportunities That Other Vendors Missed

  Industry:   Financial Services   Client:   Citibank   Background:   A large Fortune 25 bank selected OptiMine for...
Case Studies

Case Study: How OptiMine Helped Pandora Drive App Install & Activation Success

  Industry:   Mobile   Client:    Pandora Music   Background:   A leading public music streaming service had the du...
Case Studies

Case Study: How OptiMine Helped Twitter Measure Media Impacts on Brand Health KPIs

  Industry:   Media & Telcomm   Client:   Twitter   Challenge:   Twitter’s analytics group approached OptiMine...
Case Studies

Case Study: How OptiMine Helped UnitedHealthcare Realize a 50x Solution ROI

  Industry:   Insurance   Client:   World’s Largest Healthcare Insurance Company   Background:   The world’s...
Case Studies

Case Study: How OptiMine’s Agile Attribution Lifted Coolibar’s Online Sales by 23%

  Industry:   DTC Etail/Apparel   Client:   Coolibar (a large outerwear apparel brand that manufactures sun protect...