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ROAS vs. incrementality: Scrutiny Around Ad Spend Grows in Booming Retail Media Space

As retail media networks grow, advertisers are shifting from traditional ROAS metrics to incrementality, which meas...
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Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other mes...
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Retail Media Networks: Present And Future

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing...

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Home Depot Accused of Faking Black Friday Deals

Home Depot has been accused of faking Black Friday deals by masking original prices with holiday sale stickers show...
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Why Retail Media Networks are Surviving Despite Google not Killing Cookies

Retail ad tech (AKA Retail Media Networks) is the fastest-growing segment and leads the way in cookie-less advertis...
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How CTV Fits Into Digital Marketing During Holiday Season

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which sev...
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Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push

Apple drastically outspent rival browser in advertising after Google had its embarrassing cookie setback. For more...
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Why Iconic LA Retailer Fred Segal is Shutting Down: ‘Retail is one of the most difficult businesses there is’

Fred Segal, an iconic Los Angeles fashion retailer loved by celebrities over its 50 years of existence, announced t...
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Netflix Wants to be Disney When it Grows Up

The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following...
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What is Conversational Commerce, and How Can it Benefit your Business?

What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights...
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Reddit looks to build out sales efforts, ad offerings ahead of IPO

As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying. To learn more, read the full ar...
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The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers

NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...