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Why Iconic LA Retailer Fred Segal is Shutting Down: ‘Retail is one of the most difficult businesses there is’

Fred Segal, an iconic Los Angeles fashion retailer loved by celebrities over its 50 years of existence, announced t...
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Netflix Wants to be Disney When it Grows Up

The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following...
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What is Conversational Commerce, and How Can it Benefit your Business?

What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights...
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Reddit looks to build out sales efforts, ad offerings ahead of IPO

As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying. To learn more, read the full ar...
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The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers

NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...
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Press Release: OptiMine’s Agency Partner Program Continues to Grow as NP Digital Joins Forces with OptiMine to Offer Brands Agile, Privacy-Safe Measurement and Optimization

(MINNEAPOLIS, MN, Oct. 5, 2023) – OptiMine, a leader in cloud-based cross-channel marketing measurement and optimiz...
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Ad Trade Bodies Campaign Against California Delete Act

Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to Californi...
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Rite Aid Sued for Allegedly Sharing Customer Data with Meta

A new class action lawsuit alleges that Rite Aid disclosed the personal and health information of its website to ma...
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Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it’s Costing You

Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are ma...