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Apple takes on the internet: the Big Tech battle over privacy
Apple’s IDFA changes have just gone live, in favor privacy rights for the consumer. Read OptiMine CEO Matt Vo...
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Luxury brands tee off with golf’s best at Masters
As the Masters welcomes back a limited number of spectators to Augusta National Golf Club, an exclusive group of lu...
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MyPillow CEO Mike Lindell is embroiled in political controversy, but he says the brand’s famous late-night infomercials aren’t going anywhere
OptiMine CEO, Matt Voda, has recently been featured in a Business Insider article. Click here to read it now: https...
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Consumer Data Privacy: The Wave About to Hit Retail
The consumer data privacy wave is about to hit retail. Are you prepared? Read OptiMine CEO Matt Voda’s piece...
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Best Practices For Marketing To Gen Z
What are the best practices for marketing to Gen Z? Read OptiMine CEO Matt Voda’s Q&A on this topic in Fo...
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Google Says No More Cookies in 2022: How Should Hotel Marketers React?
Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
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The Logic Behind Big Brands Sitting On The Sidelines During This Year’s Super Bowl
Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
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Budweiser is Doing This For the First Time in Almost 40 Years
For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
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Will Burger King’s Massive Rebrand Pay Off?
The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...