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Is Your Data Safe in Period Tracking Apps?
Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...
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Media Buying Briefing: ‘It’s tough to fight City Hall’ Why More TV Ad Dollars Aren’t Following Audiences to Digital and Social Video
Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...
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Marketing to New — and Smaller — Post-Pandemic Segments
The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...
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What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...
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TikTok Eyes Oracle Deal to Protect US Data From China. Here’s How it Will Impact Adland
A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance fr...
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‘We really saw the viability’: How Peace Out leverages viral moments on TikTok for growth
Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...
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Advertising Around The Super Bowl: Q&A With A Marketing Strategist
Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...
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NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics
NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...
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The European Targeted-Ad Ban Goes Too Far, and Not Far Enough
The European Parliament has approved a draft bill to ban targeted ads, but it’s not as great as it sounds. To...