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Marketing Post-COVID Requires a Good Strategy
How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
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What Restaurants Need to Know About Agile Marketing
“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
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Besides His Career, The Last Dance Also Highlighted Michael Jordan’s Shoe Line
Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
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MTA is Dead: Why Marketers Should Adopt Agile Marketing Strategies
With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...
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Three Ways Marketers Can Apply Agile Principles to Adjust Quickly During the Crisis
Companies that can strategically make quick adjustments will come out on the other side of this pandemic stronger t...
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Drop Multi-Touch Attribution and Adopt an Agile Marketing Approach
Looking for a way to improve your marketing? Adopt an agile marketing approach (with advantages in go-to-market spe...
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Online Retailers Shift Marketing Dollars During Coronavirus
Retailers are re-strategizing how they are spending—or cutting back—their marketing dollars during the coronavirus...
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Easy Ways to Reduce Marketing Spend Without Severely Impacting the Business
Brands are grappling with marketing investment decisions during this time of such uncharted waters. OptiMine has be...
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Travel Marketing in a Pandemic
At a time of so much uncertainty, companies around the world are scrambling to figure out how to adjust– espe...