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Can Small Grocers Survive the E-Commerce Game?
How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
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It’s Easy to Forget, But Tracking Does Not Equal Measurement
There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...
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How Should the Travel Industry Handle Vaccine Talk?
With a COVID-19 vaccine starting to become a near reality, many industries, such as travel, are forced to consider...
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Hyper-Local Marketing May be the Key to Pandemic Era Travel Success
How can travel brands bounce back during the pandemic? OptiMine CEO, Matt Voda, suggests that hyper-local marketing...
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Scared of COVID-19 This Halloween? Hershey is Making an Ad for That
How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...
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Breaking GDPR News: Oracle & Salesforce Hit with Large Lawsuit
Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because o...
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The Impact of CCPA Enforcement
Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
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Brands Should Brace Themselves for More States to Adopt Privacy Legislation
The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
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How Intelligent is your Ad Spending?
Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...