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Threads’ User Base Story is Still Yet to be Written
Meta’s Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda...
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Online Advertisers Are Getting Better at Identifying You
Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increas...
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Tesla Likely to Launch More Conventional Ad Campaigns
OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...
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Doritos, Jimmy John’s & Others Are Capturing First- & Zero-Party Data with Clever Tactics
Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...
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Tennessee, Montana to Enact Comprehensive Consumer Privacy Bills
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...
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Why Max Doesn’t Need HBO’S Name Recognition—Behind the Rebrand
Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
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Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Some advertisers are beginning to slowly test other platforms ahead of TikTok’s congress testimony next week....
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Will the Consumer Privacy Wave Continue to Crash Marketers’ Party?
Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
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7 Data Privacy Stories that Rocked Ad Tech in 2022
To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...