OptiMine Joins Uptempo to Drive the Future of Marketing Performance

08/28/2025

We’re excited to share some big news—OptiMine has been acquired by Uptempo, a leader in enterprise marketing performance management.

This partnership brings together Uptempo’s expertise in unifying marketing spend, budgets, and performance with OptiMine’s advanced Marketing Mix Modeling (MMM) and analytics solutions. Together, we’ll deliver a more powerful, end-to-end platform that helps enterprise marketers gain a complete budget-to-performance view of their data.

For our clients and partners, it’s business as usual—you’ll continue working with the same OptiMine team, backed by the same commitment to innovation and service. Now, with Uptempo, we’ll have even greater opportunities to scale globally and accelerate the value we deliver.

We’re incredibly excited about the future and what this means for marketers everywhere. Read the full announcement here.