Media Buying Briefing: ‘It’s tough to fight City Hall’ Why More TV Ad Dollars Aren’t Following Audiences to Digital and Social Video

03/31/2022

Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda’s thoughts on this question in Digiday, here: https://digiday.com/media/media-buying-briefing-its-tough-to-fight-city-hall-why-more-tv-ad-dollars-arent-following-audiences-to-digital-and-social-video/