Download OptiMine's "Multi-Touch Attribution is Dead" eBook

09/14/2022

Multi-Touch Attribution (MTA) is dead. Here’s why:

Apple’s ITP creates accuracy issues for MTA on ALL Apple devices Google is going to kill 3rd party cookies Apple’s IDFA changes have limited in-app tracking Major browsers’ privacy changes are creating more MTA gaps CCPA creates massive financial risks for brands using consumer tracking Many more states are moving forward with similar laws

If you are using Multi-Touch Attribution now, it is time to chart a new path.

Read OptiMine’s eBook on the path forward for marketing measurement: