Brands Should Brace Themselves for More States to Adopt Privacy Legislation

The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are only going to continue to spread across the U.S. This creates implications for your marketing measurement, as using solutions such as Multi-Touch Attribution (MTA) significantly raise your brand’s risks. Compliance is key, and now is the time to get moving. Read OptiMine CEO Matt Voda’s insights on this topic from the article “Brands Should Brace Themselves for More States to Adopt Privacy Legislation” in AdWeek, here: https://www.adweek.com/programmatic/brands-should-brace-for-more-states-to-adopt-privacy-legislation/“