The Impact of CCPA Enforcement

08/04/2020

Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in California are now enforcing that law– challenging marketers in the most challenging of times. To learn about the varying impacts of the CCPA (during a global pandemic), read OptiMine CEO Matt Voda’s point of view in Loyalty360, here: https://loyalty360.org/loyalty-management/article/the-impact-of-ccpa-enforcement