How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

11/23/2021

Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spotlighting purpose during a key marketing season for which togetherness is endemic. These campaigns are being driven by changing consumer demands, but marketers must be mindful to make their work truly inclusive across a number of dimensions as they look to authentically engage consumers while avoiding problematic potholes. For more on this topic, read the full article in Marketing Dive featuring OptiMine CEO Matt Voda, here.