Privacy Policy
Last Updated: June, 2023
OptiMine Software, Inc (“OptiMine”) knows you care about how your personal information is used and we take your privacy seriously. This policy applies to our website – https://www.optimine.com (the “Site”) and Services. The Site and Services are subject to the following privacy policy (the “Privacy Policy”), which may be updated by us from time to time without notice to you. By accessing or using our Site and Services, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.
Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.
The Information We Collect
In the course of operating the Site, OptiMine collects or receives the following types of information.
Contact Information
We collect contact information on our Site and Services; contact information typically includes your name, email address, company, phone number, and any information you provide in messages and forms to us.
Billing Information
In order for us to process your payments, you will be required to provide certain billing information, such as your bank account information, billing address, and similar information (collectively, “Billing Information”). You authorize our third-party accounting vendors to collect, process, and store your Billing Information in accordance with their respective privacy policies. We reserve the right to change our accounting vendors at any time, or to use additional payment vendors, at our discretion, and will update this Privacy Policy from time to time accordingly.
Server Logs
Our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and referral URL (i.e., the external source by which you arrived at our Site, or the pages you’ve clicked on while on our Site).
Cookies
We use cookies and similar tracking technologies to track the activity on our Site and Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.
Third-Party Analytics Providers
We use one or more third–party analytics services to evaluate your use of the Site and Services, as the case may be, by compiling reports on activity and analyzing performance metrics. These third parties use cookies and other technologies to help collect, analyze, and provide us reports or other data.
By accessing and using the Site or Services, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site and Services.
• For Google Analytics, please visit: https://www.google.com/analytics
• For Hubspot, please visit: https://www.hubspot.com/
• For LinkedIn Analytics, please visit: https://business.linkedin.com/marketing-solutions/reporting- analytics
Third Party Advertisers/Remarketers
We may share or receive information about you with/from third parties, including, but not limited to, advertising and remarketing providers, or similar partners, for purposes of personalizing or otherwise understanding how you engage with ads or other content. These third parties may use cookies, pixel tags, or other technologies to collect information in furtherance of such purposes, including to tailor, target (i.e., behavioral, contextual, retargeting, and remarketing), analyze, report on, and/or manage advertising campaigns or other initiatives. For example, when a browser visits a site, pixel tags enable us and these third-parties to recognize certain cookies stored within the browser to learn which ads or other content bring a user to a given site. Information that we may receive from these third-parties, including through their service providers, may include advertising identifiers, IP addresses, reports, and campaign data.
By accessing and using the Site and Services, you consent to the processing of data about you by these advertisers/remarketing providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please note that this list may be subject to change based on the campaigns that we run.
For Google AdWords Remarketing, please visit: https://ads.google.com/home/
HOW WE USE YOUR INFORMATION
We use your information that we collect, including personal information, to provide you with and improve our Site and Services, process any requests made by you, communicate with you, and identify and fix problems with the Site and Services. By using the Site and Services, your further authorize the following specific uses of your personally identifiable information:
• Enable your use of the Site and Services;
• Provide you with information about the Site and Services;
• Respond to your inquiries;
• Send you emails (including marketing emails);
• Measure Site and Services usage;
• Develop new features, content and materials;
• Advertise and market our services;
• Aggregate certain information such that it does not identify you personally (“Aggregate Information”) to operate, maintain, manage, and improve the Site and Services;
• Provide you with support;
• To optimize the customer experience;
• Prevent, detect and investigate any activities that are potentially prohibited, unlawful or contrary to good practice and ensure compliance with our Terms of Use;
• Monitor and troubleshoot errors and incidents;
• Analyze web traffic;
• Investigate and manage enquiries, disputes and legal proceedings;
• Comply with court orders, mandatory dispute resolution determinations and mandatory government authority or law enforcement orders or directions;
TRANSFER TO THIRD-PARTIES
Transfer to Third Parties
• Like many businesses, we hire other companies to perform certain business-related services. We may disclose personal information to certain types of third party companies but only to the extent needed to enable them to provide such services. The types of companies that may receive personal information and their functions are: hosting services, technical assistance, database management/back-up services, use analytics (as described above in Third Party Analytics Providers), email marketing platforms, third party advertisers/remarketers (as described above under Third Party Advertisers/Remarketers) and customer service.
• In order to provide our Site and Services and administer promotional programs, we may share your personal information with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs.
Aggregate Data
We may share Aggregate Information with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe the Site and Services to current and prospective business partners and to other third parties for other lawful purposes.
Disclosure to Public Authorities
We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
OPT-OUT FOR DIRECT MARKETING; EMAIL MANAGEMENT
You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to legal@optimine.com or by clicking on the “Unsubscribe” link located on the bottom of any OptiMine marketing email and following the instructions foundt on the page to which the link takes you. Please allow us a reasonable time to process your request.
HOW WE PROTECT YOUR INFORMATION
OptiMine takes very seriously the security and privacy of the personal information that it collects pursuant to this Privacy Policy. Accordingly, we implement reasonable and appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or the databases of the third parties with which we may share your information (as permitted herein), nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
CHILDREN
We do not knowingly collect personal information from children under the age of 16 through the Site or Services. If you are under 16, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us at legal@optimine.com and we will work to delete that information from our databases.
IMPORTANT NOTICE TO ALL NON-US RESIDENTS
Our servers are located in the US. Please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Site or Services, you do so at your own risk.
CALIFORNIA PRIVACY RIGHTS
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact OptiMine via email at legal@optimine.com
DO NOT TRACK
OptiMine does not respond to “Do Not Track” settings or other related mechanisms at this time.
LINKS TO EXTERNAL WEBSITES
The Site and Services may contain links to third-party websites (“External Sites”). OptiMine has no control over the privacy practices or the content of any such External Sites. As such, we are not responsible for the content or the privacy policies of such External Sites. You should check the applicable privacy policy and terms of use when visiting any such External Sites.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is effective as of the last updated date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. By accessing the Site or Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the information collected is governed by the Privacy Policy in effect at the time we collect the information. Please refer back to this Privacy Policy on a regular basis.
HOW TO CONTACT US
If you have questions about this Privacy Policy, please e-mail us at legal@optimine.com with “Privacy Policy” in the subject line, or contact us at the address below:
OptiMine Software, Inc.
Attention: Privacy
1400 Van Buren St. NE #200-224
Minneapolis, MN 55413