Matt Voda

Matt Voda, CEO of OptiMine

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management. He is passionate about marketing, analytics, and educating marketers about agile marketing measurement!

Articles that feature Matt Voda’s insights & marketing analytics expertise:

Forbes: “Retail Media Networks, Present and Future”
Forbes: “Retail Media Networks, Present and Future”

Why retail media networks are surviving despite Google not killing cookies
Why retail media networks are surviving despite Google not killing cookies

Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it's Costing You
Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it's Costing You

Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push
Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers
The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers

More from Matt Voda

Rethinking Retail Media Measurement: the Need for Transparency, Incrementality & Independence

  A special thanks to Kimeko McCoy from Digiday for her article about retail media measurement challenges faci...

OptiMine Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

  Author: Matt Voda, OptiMine CEO   We’re thrilled to announce that OptiMine has been recognized as a Leader in the...

The Value of Incrementality Measurement in Retail Media Networks

  Author: OptiMine CEO, Matt Voda   Last week, I had the pleasure to co-present with a customer of OptiMi...

Google’s Privacy Flip-Flop

Author: Matt Voda, CEO of OptiMine   Yesterday, Google changed course yet again with its Privacy Sandbox and their...

Multi-Touch Attribution is Dead

Author: Matt Voda, CEO of OptiMine   Multi-Touch Attribution (MTA) is the method of attempting to measure the effec...

Marketing Incrementality is not Marketing Attribution

Author: Matt Voda, CEO of OptiMine   We recently saw an excellent post from marketing analytics expert Avinash Kaus...

How to Recession-Proof Your Ad Spend

Author: Matt Voda, CEO of OptiMine   Economic uncertainty is driving brands and their finance teams to reduce costs...

What is Google Topics?

  What the Hell is Google Topics?   On January 25th Google made a major announcement that its controversial Federat...

Five Key Takeaways from CCPA for Performance Marketers

Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...