Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management. He is passionate about marketing, analytics, and educating marketers about agile marketing measurement!