Matt Voda

Matt Voda, CEO of OptiMine

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management. He is passionate about marketing, analytics, and educating marketers about agile marketing measurement!
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Articles that feature Matt Voda’s insights & marketing analytics expertise:

Forbes: “Retail Media Networks, Present and Future”
Forbes: “Retail Media Networks, Present and Future”

Why retail media networks are surviving despite Google not killing cookies
Why retail media networks are surviving despite Google not killing cookies

Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it's Costing You
Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it's Costing You

Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push
Apple vs. Google—How Safari is Bashing Chrome in Privacy Ad Push

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers
The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers

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