TALE OF THE TAPE

Measuring Retail Media Performance

World-Class Measurement Covering Brands and Retail Media Networks

For Brands

Measuring Retail Media Performance for Brands

For Retail Media Networks

Measurement for Retail Media Networks

MEASURE YOUR RETAIL MEDIA INVESTMENTS

Measure What Matters

We help brands understand the real impacts of their investments in retail media networks, and sort out the winners from the losers. Get the truth from an objective, independent partner: OptiMine

We’re Connected

OptiMine is connected with all of the major retail media networks, and can support those that your brand utilizes to measure their performance, and drive your ROI.

Mind the Gap

Many brands have a gap in their measurement- they cannot read performance in certain channels. OptiMine closes those gaps by measuring all points of sales, thereby measuring the TOTAL impacts of your marketing.

Detailed, Actionable Guidance

OptiMine delivers more detail and actionable guidance than any other solution in the market. We will find value and ROI that other solutions miss.

Agile, Always-On

OptiMine's always-on approach delivers truly agile measurement, allowing your brand to outpace the market with the fastest speed of insights-to-action available.

Measure Twice, Cut Once

OptiMine's incredible scenario planning tools will guide you to the smartest allocations to build your business, whether you are looking to make smart cuts, or increase investments with intelligence.

Future-Proof

OptiMine is the only future-proof, privacy-safe solution as we use NO PII ever. Only OptiMine is unimpacted by any future industry privacy changes.

PROVE THE VALUE OF YOUR ADVERTISERS' INVESTMENTS

The Tale of the Tape Across All Touchpoints

We help Retail Media Networks Prove their Value to Brands with Agile, Comprehensive, Detailed and Privacy-Safe Measurement:

Closing the Gap

The brands that advertise with you want to know the total impact of those dollars, regardless of whether the conversion happens online or in your stores. OptiMine closes this gap and proves the MOST value of your ad network.

Detailed, Actionable Guidance

OptiMine delivers more detail and actionable guidance than any other solution in the market. We will find value and ROI that other solutions miss, which makes advertising with your network more valuable.

Agile, Always-On

OptiMine's always-on approach delivers truly agile measurement, delivering results faster delivering more brand confidence in their investments with you.

Future-Proof

OptiMine is the only future-proof, privacy-safe solution as we use NO PII ever. Only OptiMine is unimpacted by any future industry privacy changes.

CAPTURE THE FULL IMPACT OF YOUR INVESTMENTS

Your Ads Don’t Work in a Vacuum

YOUR MEASUREMENT SOLUTION SHOULDN’T BE SHORT-CHANGING YOU

Your Retail Media Network Drives In-Store Sales Too

If the performance measurement you offer your advertisers only accounts for e-commerce sales, you (and your advertisers) are not getting full credit. If brick-and-mortar still drives significant sales volumes for your business, your measurement solution needs to work for the entire business and include advertising impacts on in-store sales. Hint: your advertisers will love this intelligence and will value their ads with you even more.

OPTIMINE PUTS THE SCIENCE OF SUCCESS IN RETAIL MEDIA

How Does OptiMine’s Retail Media Network Measurement Solution Work?

OptiMine measures the full impacts of ads and campaigns on all conversion points, delivering the full value of each investment and providing the best ROI-lifting guidance for the road ahead. OptiMine’s measurement is deeper, more detailed and delivered in a fraction of the time. It’s time you learned more about OptiMine’s Retail Media Network solutions.

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