Podcast: What keeps every CMO and digital operations team up at night?

09/09/2021

 

IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers. In the constant swirl around data privacy and shifts in the marketplace that impact your digital operations, what should you do to keep your risk minimized? OptiMine CEO Matt Voda explains in this episode what we should be paying attention to regarding privacy, ad auctioning, and the coming shifts in the digital operations world. Listen now: https://www.kpodnar.com/podcast/what-keeps-every-cmo-and-digital-operations-team-up-at-night