Ad Exchanger Article: Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates
07/25/2017
![ad exchanger logo](https://optimine.com/wp-content/uploads/2018/04/adex3.png)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Matt Voda, CEO at OptiMine.