AdExplainer: Your CPRA Download

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New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category.


Five new US state privacy laws are coming into effect in 2023, including the Virginia Consumer Data Protection Act and the California Privacy Rights Act (CPRA), both of which hit the scene on January 1.


Although there are important nuances between the different laws, businesses that have been working toward compliance with the CCPA and CPRA are in a good position for complying with other state privacy statutes. But the CPRA has several unique provisions that make it a beast all its own.


To learn more, read the full article in AdExchanger featuring OptiMine CEO Matt Voda, here.