ARF Measurement Challenges Showcase
In the Advertising Research Foundation (ARF)’s recent Measurement Challenges Showcase, leading brands and their clients were asked to discuss how measurement can not only continue, but thrive in this new environment of data privacy and how they are thinking about future-proofing their approaches in anticipation of further disruption within the data ecosystem.
OptiMine CEO Matt Voda co-presented with TickPick CMO Jim Halliday, diving into how TickPick leveraged future-proof marketing measurement to overcome the data deprecation challenges— in particular, in mobile with Apple’s privacy moves shutting down tracking. In the case study, TickPick and OptiMine explain how these challenges have been overcome.
Didn’t get to see it live or want to watch it again? Don’t worry, OptiMine has got you covered! The presentation is available on-demand, now: https://uscampaign.optimine.com/overcoming_data_deprecation_challenges