OptiMine Agile Difference:
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OptiMine is Trusted by Many of the World's Largest Brands
And Recognized by the Industry
Agile Marketing Attribution
Welcome to the Agile Era of Marketing Measurement
OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.
Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.
Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.
Considering a New
Marketing Attribution Solution?
Consider OptiMine’s Advantages...
|Other Market Solutions|
|100% Agile. Fastest Deployment, Rapid Updates, Measure And Outcome||done||close|
|Actionable Detail: Measure both Digital and Traditional Channels at Campaign-Levels for Immediately Actionable ROI||done||close|
|Precise Playbooks & Guidance: Budget Planning & What-If Scenarios at Detailed, Campaign Levels||done||close|
|Risk-Free. Measure without PII, Cookies, Tracking Tags. 100% CCPA Risk-Free||done||close|
OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.
Agile Attribution and Marketing Measurement with OptiMine Insight
Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.
- Measure Any Channel, Campaign and Ad - Digital or Traditional
- Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
- Receive Specific Spend Guidance, Immediately Actionable Recommendations
- Measure Any Outcome- Online or Offline
- Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
- Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance - All in a Single Platform & Model
Agile Marketing Mix Modeling, Budget Planning & Optimization with OptiMine Intent
Combine your goals and budget targets with OptiMine's cross-channel models and measures, and receive media and marketing plans that guide to the highest performance.
- The most actionable guidance in the market - unified top-down strategic planning with bottom-up tactical guidance.
- Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
- The most sophisticated and modern technology - using AI, machine learning and cloud computing.
- The fastest marketing planning & budgeting - getting the best marketing budget and plan in a fraction of the time.
- Run multiple "what-if" scenarios to collaborate with marketing teams and external partners.
- Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.