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Mya Quick

Mya Quick

More from Mya Quick

Blog Post

ANA Partner Contribution: “What Happens When Brands Stop Advertising?”

OptiMine CEO Matt Voda recently contributed an insightful article to the ANA’s Forward magazine, titled ̶...
Blog Post

The OptiMine Index Report: 2024 Media Performance & Trends

Benchmark your brand’s strategy against top performers with the OptiMine Index.   See How Your Marketing Mix S...
Blog Post

OptiMine Announces Strategic Partnership with the Association of National Advertisers (ANA)

  OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...
Blog Post

Improving MMM Tops Marketers’ List of Priorities

Marketers are doubling down on upgrading their measurement strategies, with improving Marketing Mix Modeling (MMM)...
Blog Post

What is Cross-Channel Marketing?

Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...
Blog Post

Deciphering Influence: A Guide to Measuring Influencer Impact on Business

In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....
Blog Post

Agile Marketing Overview

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity.  Enter...
Blog Post

Marketing Mix Modeling (MMM) Explained: A Complete Guide

Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...
Blog Post

Google Privacy Sandbox: Attribution Reporting Demystified

Deciphering the Google Privacy Sandbox’s Attribution Reporting   As of January 4, 2024, Google has begun its proces...