Mya Quick

Mya Quick

More from Mya Quick

ANA Partner Contribution: “What Happens When Brands Stop Advertising?”

OptiMine CEO Matt Voda recently contributed an insightful article to the ANA’s Forward magazine, titled ̶...

The OptiMine Index Report: 2024 Media Performance & Trends

Benchmark your brand’s strategy against top performers with the OptiMine Index.   See How Your Marketing Mix S...

OptiMine Announces Strategic Partnership with the Association of National Advertisers (ANA)

  OptiMine is pleased to announce our strategic partnership with the Association of National Advertisers (ANA). Thi...

Improving MMM Tops Marketers’ List of Priorities

Marketers are doubling down on upgrading their measurement strategies, with improving Marketing Mix Modeling (MMM)...

What is Cross-Channel Marketing?

Cross-channel marketing is a strategy that integrates multiple marketing channels—such as email, social media, webs...

Deciphering Influence: A Guide to Measuring Influencer Impact on Business

In the dynamic landscape of modern marketing, few strategies have seen as meteoric a rise as influencer marketing....

Agile Marketing Overview

In the ever-evolving landscape of modern marketing, agility has become not just a buzzword, but a necessity.  Enter...

Marketing Mix Modeling (MMM) Explained: A Complete Guide

Over the past few years, the landscape of ad tracking and marketing measurement has undergone significant changes,...

Google Privacy Sandbox: Attribution Reporting Demystified

Deciphering the Google Privacy Sandbox’s Attribution Reporting   As of January 4, 2024, Google has begun its proces...