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Mya Quick

Mya Quick

More from Mya Quick

Blog Post

How Marketing Mix Modeling Can Help Optimize Marketing Spend

    In the ever-evolving landscape of business and consumer dynamics, the art of effective marketing extends far be...
Blog Post

A Complete Guide to the California Delete Act

    What is the California Delete Act?   Many consumers have no idea that an entire economy is built on the collect...
Blog Post

The Interesting – But Way Too Early – Signs of the Threads vs. Twitter Cage Match

  Written by: OptiMine CEO, Matt Voda   A tantalizing headline showed up in my news feed this morning sta...
Blog Post

Audience Segmentation: How to Use for Consumer Targeting & Ad Measurement

Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...
Blog Post

How to Measure Marketing Performance

Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...
Blog Post

What is ROI in Marketing and How Do You Calculate It?

    What is ROI in Marketing and Why is it Important?   Marketing ROI (Return on Investment) is a metric that measu...
Blog Post

The Alarm is Sounding on Consumer Privacy Regulation

    Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...
Blog Post

Defend Your Budget. Prove Your Marketing ROI.

    Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable lev...
Blog Post

What Kinds of Questions Can Marketing Attribution Answer?

    Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...