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The Hidden Costs of In-House Marketing Measurement
Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...
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Google Announces Results from Initial Cookieless Ad Testing (with Cookies)
Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-marke...
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Download the “2023 OptiMine Index”
The only certainty is uncertainty, making advanced measurement and analytics more critical than ever. The 2023 Op...
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MMM Data: What Data Do I Need for Marketing Mix Modeling?
More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the...
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Guide to Scenario Planning
Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
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Guide to Predictive Analytics
Predictive analytics is becoming a growing component across many marketing functions, but not all brands have e...
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Guide to Marketing Measurement
Given major budget pressures from brands’ finance teams, the concept of “marketing measurement” is being brought up...
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Marketing Predictions for 2023: More Uncertainty, Opportunities for the Agile
It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...
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Marketing Attribution: A Complete Guide
The customer journey has become more and more complex over time, and this has made it challenging to determine whic...