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The Top 5 Marketing Attribution Mistakes
Marketing Attribution Mistake #1: Concentrating on Consumer Data Marketing Attribution has bec...
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Guide to Marketing/Media Mix Modeling (MMM)
If you’ve been watching the ad tracking and cookie demise news over the last few years, you’ll know it is becoming...
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Apple is Fully Blocking Safari’s Third-Party Cookies
Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
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Data Privacy Day
Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
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Chrome Dropping Third-Party Cookies by 2022: What You Need to Know
Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...