"Balancing Short-Term Performance Marketing & Long-Term Brand Building" Audience X Science Presentation

04/02/2025

In the fast-paced world of marketing, brands constantly face a tough challenge: how do you balance short-term performance marketing with long-term brand building? Too much focus on immediate revenue can weaken brand equity, while brand-building efforts can sometimes feel “less measurable.” So, how do you strike the right balance?

 

That’s exactly what OptiMine CEO Matt Voda covers in our latest presentation at the Advertising Research Foundation (ARF)’s Audience X Science event—and you don’t want to miss it!

📺 Watch Now: “Balancing Short-Term Performance Marketing & Long-Term Brand Building” Audience X Science Presentation

 

What You’ll Learn:

✅  The natural tension between brand and performance marketing
✅  Data-driven strategies to optimize both short- and long-term impact
✅  A real-world case study on what happens when brands stop investing in brand marketing
✅  How OptiMine, a leader in marketing measurement, helps brands maximize their impact

And, this session provides actionable insights to help you make smarter marketing investments.

🚀 Don’t let poor measurement hold your brand back—watch the full presentation now: