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The 12 NFL Postseason Games Averaged A Record 38.5 Million Viewers

NFL ratings have been on hyperdrive since the 2023 regular season and continued into the 12-game postseason. Despit...
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Press Release: OptiMine’s Agency Partner Program Continues to Grow as NP Digital Joins Forces with OptiMine to Offer Brands Agile, Privacy-Safe Measurement and Optimization

(MINNEAPOLIS, MN, Oct. 5, 2023) – OptiMine, a leader in cloud-based cross-channel marketing measurement and optimiz...
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Ad Trade Bodies Campaign Against California Delete Act

Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to Californi...
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Rite Aid Sued for Allegedly Sharing Customer Data with Meta

A new class action lawsuit alleges that Rite Aid disclosed the personal and health information of its website to ma...
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Clicks to Bricks: You Probably Aren’t Measuring Digital Marketing Correctly, and it’s Costing You

Despite the fact that the retail landscape continues to undergo massive waves of post-COVID evolution, there are ma...
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Threads’ User Base Story is Still Yet to be Written

Meta’s Threads app has yet to include advertising features for brands on its platform. OptiMine CEO Matt Voda...
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Online Advertisers Are Getting Better at Identifying You

Advertisers are getting highly personal – and privacy experts warn that as online advertising becomes increas...
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Tesla Likely to Launch More Conventional Ad Campaigns

OptiMine CEO Matt Voda joins Yahoo Finance live to discuss Tesla’s new advertising strategy and the state of...
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Doritos, Jimmy John’s & Others Are Capturing First- & Zero-Party Data with Clever Tactics

Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data...