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Tennessee, Montana to Enact Comprehensive Consumer Privacy Bills
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to...
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Why Max Doesn’t Need HBO’S Name Recognition—Behind the Rebrand
Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
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Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Some advertisers are beginning to slowly test other platforms ahead of TikTok’s congress testimony next week....
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Will the Consumer Privacy Wave Continue to Crash Marketers’ Party?
Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
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7 Data Privacy Stories that Rocked Ad Tech in 2022
To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...
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Experts Say Musk’s Suspension of Journalists’ Twitter Accounts Sets ‘Dangerous Precedent’
Concerns about unclear and inconsistent platform rules are growing amid Musk’s accusations of doxxing and decision...
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AdExplainer: Your CPRA Download
New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US...
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How Disney+’s Ad Tier Can Pull the Company Out of a Fiscal Slump
The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscriptio...
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When Stores Are Open for Black Friday Deals
Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...