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After Posting Huge Subscriber Gains, Netflix Says Revenue is the Metric that Matters

Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...
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Marketing Briefing: Flexibility, Contingency Plans are ‘Biggest Ask from Clients’ Amid Economic Uncertainty

Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncerta...
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Overturning Roe v. Wade Sparked a Number of Privacy Bills, but None Are a Quick Fix

When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in M...
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New Bill Proposed Against Platforms Over Children’s Addiction to Social Media

California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media comp...
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Experts Skeptical of Tim Cook’s Push for Privacy Legislation: ‘This is Monopoly 101’

On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adte...
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Is Your Data Safe in Period Tracking Apps?

Many people use apps to track menstruation and fertility cycles, but privacy experts have been warning about the as...
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Media Buying Briefing: ‘It’s tough to fight City Hall’ Why More TV Ad Dollars Aren’t Following Audiences to Digital and Social Video

Why aren’t more TV ad dollars following audiences to digital and social video? Read OptiMine CEO Matt Voda...
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Marketing to New — and Smaller — Post-Pandemic Segments

The pandemic has segmented the marketing landscape. So, how can marketers navigate this new reality while also expe...
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What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

From leveraging the creator economy to micro-influencer campaigns, 5 digital marketing experts have shared their ad...