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Scared of COVID-19 This Halloween? Hershey is Making an Ad for That

How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...
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Breaking GDPR News: Oracle & Salesforce Hit with Large Lawsuit

  Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because o...
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The Impact of CCPA Enforcement

Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
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Brands Should Brace Themselves for More States to Adopt Privacy Legislation

The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
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How Intelligent is your Ad Spending?

Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...
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Marketing Post-COVID Requires a Good Strategy

How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
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What Restaurants Need to Know About Agile Marketing

“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
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Besides His Career, The Last Dance Also Highlighted Michael Jordan’s Shoe Line

Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
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MTA is Dead: Why Marketers Should Adopt Agile Marketing Strategies

With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...