Doritos, Jimmy John’s & Others Are Capturing First- & Zero-Party Data with Clever Tactics

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Consumer privacy changes in the digital marketing ecosystem are prompting brands to completely reimagine their data-driven marketing strategies. In a new segment of The Drum’s latest Deep Dive featuring OptiMine CEO Matt Voda, experts in data privacy examine the novel ways that brands are enticing consumers into volunteering their personal information. Read the full article, here.