Download OptiMine's "Multi-Touch Attribution is Dead" eBook

09/14/2022

Multi-Touch Attribution (MTA) is dead. Here’s why:
  • Apple’s ITP creates accuracy issues for MTA on ALL Apple devices
  • Google is going to kill 3rd party cookies
  • Apple’s IDFA changes have limited in-app tracking
  • Major browsers’ privacy changes are creating more MTA gaps
  • CCPA creates massive financial risks for brands using consumer tracking
  • Many more states are moving forward with similar laws
If you are using marketing attribution now, it is time to chart a new path.
 
Read OptiMine’s eBook on the path forward for marketing measurement:
 
multi-touch attribution is dead eBook cover

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