Download OptiMine's "Multi-Touch Attribution is Dead" eBook

Multi-Touch Attribution (MTA) is dead. Here’s why:
  • Apple’s ITP creates accuracy issues for MTA on ALL Apple devices
  • Google is going to kill 3rd party cookies
  • Apple’s IDFA changes have limited in-app tracking
  • Major browsers’ privacy changes are creating more MTA gaps
  • CCPA creates massive financial risks for brands using consumer tracking
  • Many more states are moving forward with similar laws


If you are using Multi-Touch Attribution now, it is time to chart a new path.
Read OptiMine’s eBook on the path forward for marketing measurement:


multi-touch attribution is dead eBook cover