Download OptiMine's "Multi-Touch Attribution is Dead" eBook
Multi-Touch Attribution (MTA) is dead.
Apple’s ITP creates accuracy issues for MTA on ALL Apple devices
Google is going to kill 3rd party cookies
Apple’s IDFA changes have limited in-app tracking
Major browsers’ privacy changes are creating more MTA gaps
CCPA creates massive financial risks for brands using consumer tracking
Many more states are moving forward with similar laws
If you are using marketing attribution now, it is time to chart a new path.
Read OptiMine’s eBook
on the path forward for marketing measurement:
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Contact OptiMine to learn more, or to set up a free platform demo.