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Travel Industry Boards Prepare for the Roaring ’20s
The travel industry is preparing for a year of travel “unlike any other,” according to a new survey from payments c...
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Major Consumer Privacy Changes from Apple and Google are Reshaping the Marketing & Measurement Landscapes
Major technology changes from Apple and Google are reshaping the marketing and measurement landscapes and ar...
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David Beckham balances business, adventure as Maserati ambassador
Italian automaker Maserati is showcasing the spirit of a life filled with equal parts business and enjoyment with a...
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Only 9% of Companies Have a Clearly Defined Budget for Next Year
Only 9% of brands have a clearly defined budget for 2021. Seven months into the coronavirus pandemic, and brands...
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Apple’s iOS 14 Will Bring Big Changes to Facebook
Facebook announced today that Apple’s IDFA changes in iOS 14 will now prevent iPhone ID tracking—thereby limiting...
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With Retail Re-Opening, Media Planning Matters More than Ever: Part 4
Welcome to OptiMine’s fourth and final installment of our ‘Retail Re-Opening’ series, where we will finish up our d...
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With Retail Re-Opening, Media Planning Matters More than Ever: Part 3
For the third installment of OptiMine’s ‘Retail Re-Opening’ series, we dive deeper into the best ways to allocate m...
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With Retail Re-Opening, Media Planning Matters More than Ever: Part 2
For the second installment of OptiMine’s ‘Retail Re-Opening’ series, we will continue to discuss the best way to al...
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Marketing Attribution Mistake #5: Failing to Adjust for the COVID-19 Pandemic
If you’ve continued to follow along with OptiMine’s blog series about the top marketing attribution mistakes, you’l...