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Marketing Attribution Mistake #4: Neglecting Non-Marketing Factors

If you’ve been following along with OptiMine’s blog series about the top marketing attribution mistakes, you’ll kno...
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Marketing Attribution Mistake #3: Speaking in Silos

If you’ve continued to follow along with OptiMine’s blog series about the top marketing attribution mistakes, you’l...
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Marketing Attribution Mistake #2: Rejecting Regulatory Realities

This is OptiMine’s second installment in our blog series about the top marketing attribution mistakes (see the firs...
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CCPA Enforcement Begins Today

The California Consumer Privacy Act (CCPA), which provides consumers with access and control over their personal in...
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COVID-19 Isn’t Delaying the Enforcement of the CCPA

Enforcement of the California Consumer Privacy Act (CCPA)—a law that gives California consumers the right to know w...
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First Party Data Won’t Solve Your Marketing Attribution Woes

Right now, there is a major move in the marketing industry towards 1st party relationships with consumers— in fact,...
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CCPA Already Showing Risk for Marketers

The California Consumer Privacy Act went live on January 1st, 2020, and is already making its mark on the marketing...
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Join us for a Live Webinar: Closing the Digital Marketing to In-Store Sales Gap

Join OptiMine for a live webinar where we’ll dive deep on digital campaigns’ impacts on in-store sales....
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Multi-Touch Attribution is Dead

Multi-Touch Attribution is dead. For those of you who haven’t even deployed your first multi-touch attribution mode...