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From Clicks to Bricks- Getting Digital Campaigns’ In-Store Measurement Right

From Clicks to Bricks In OptiMine’s last blog post, we explored the Top 5 reasons why retailers need to measure dig...
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Is Marketing Attribution Dead?

About a decade ago, a new breed of technology vendors crashed the MarTech scene promising the ability to track and...
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OptiMine Intent: Delivering Optimized Marketing Budgets & Performance Lift

If you’ve spent much time in business, you’ve likely been through an excruciatingly painful budgeting process. Fina...
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Agile Attribution: B2B Conversion Lift of 14% Using Cross-Channel Analytics

OptiMine’s work with MediaVest and Aflac revealed opportunities in digital media to drive significant convers...