If NBCU Ditches Nielsen, What Must Come Next?

08/30/2021

As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should include. The answer must come out of studying Nielsen’s pain points and navigating privacy issues with which digital media currently grapple. Read OptiMine CEO Matt Voda’s guest post in TV News Check for more on this topic, here: https://tvnewscheck.com/business/article/if-nbcu-ditches-nielsen-what-must-come-next/