Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

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A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. So, what does this mean (not just for the EU, but for the U.S. as well)? Read AdWeek‘s recent article by OptiMine CEO Matt Voda to find out, here: