MTA is Dead: Why Marketers Should Adopt Agile Marketing Strategies


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With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking cookies and preventing fingerprinting, the precise tracking needed to deem Multi-Touch Attribution as effective has some serious flaws. You heard it here first– MTA is dead, and adopting agile marketing strategies is the way to go. Read OptiMine CEO Matt Voda’s point of view on this topic in ClickZ, here:

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