Case Study: How OptiMine's Agile Marketing Measurement & Optimization Drove a 14% Increase in Conversions at Aflac


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Aflac: An Overview


Aflac is an American insurance company and is the largest provider of supplemental insurance in the United States.


The Challenge


Increase Aflac’s lead generation performance in paid search, while maintaining cost efficiency— all in a highly competitive digital environment.


The Strategy


OptiMine was selected to measure impressions in traditionally undervalued upper funnel keywords, drive up awareness for key prospect segments, and ultimately show how these awareness efforts drove performance of lower funnel keywords. OptiMine’s technology then used all impression and available conversion data to measure the value of upper funnel and precisely how much each influenced lower funnel conversions.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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See what OptiMine can do for YOU

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