Case Study: How OptiMine Helped American Signature Furniture Achieve Success During the Pandemic
American Signature Furniture: An Overview
American Signature, Inc. is a privately owned furniture company based in Columbus, Ohio. It is the parent company of the retail brands American Signature Furniture and Value City Furniture, and the manufacturer brand American Signature.
- Grow revenues efficiently during pandemic-driven lockdowns
- Adapt media allocation rapidly and precisely during highly variable and unpredictable conditions
American Signature Furniture could no longer rely on historical data and measures to guide their marketing decisions during the pandemic, so OptiMine provided pandemic-period models to help the furniture retailer quickly adjust spend and media to match the current desires of their consumers (rather than making these decisions based off of their pre-pandemic/historical data).
This case study includes insights on:
- How OptiMine’s analytic agility drove success for American Signature Furniture amidst a pandemic
- How OptiMine delivered proven lift via controlled market testing
- How this furniture retailer achieved a 100% growth rate lift using OptiMine’s media planning and guidance
- … and so much more!
Download the full case study here.
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