Case Study: How OptiMine Helped Citibank Uncover Opportunities That Other Vendors Missed

01/22/2021

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Citibank: An Overview

 

Citibank is a top 10 global bank that provides various banking and financial services such as debit cards, credit cards, deposit accounts, loans, etc.

 

The Challenge

 

The Strategy

 

OptiMine deployed in less than 8 weeks (exceeding Citibank’s speed requirements) and measured 5-7 levels deeper than existing vendors to provide far more detailed optimization guidance than was previously available.

 

This case study includes insights on:

 

 

Download the full case study here.

 

 

 

 

 


 

About OptiMine

 

OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.

 

Contact us today to learn more!

See what OptiMine can do for YOU

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