Case Study: How OptiMine Helped Citibank Uncover Opportunities That Other Vendors Missed


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Citibank: An Overview


Citibank is a top 10 global bank that provides various banking and financial services such as debit cards, credit cards, deposit accounts, loans, etc.


The Challenge


The Strategy


OptiMine deployed in less than 8 weeks (exceeding Citibank’s speed requirements) and measured 5-7 levels deeper than existing vendors to provide far more detailed optimization guidance than was previously available.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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