OptiMine Named a Forrester Breakout Vendor
Forrester Research today named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimization market. As a “Breakout Vendor”, Forrester profiled OptiMine as a solution that should be on the radar of marketers as they develop their marketing measurement and optimization strategy.
In the report, Forrester cites the needs of modern marketers to adopt advanced “unified” measurement approaches that enables the measurement of marketing performance across both traditional and digital channels regardless of the consumer touchpoint.
OptiMine was cited for its agile approach to measurement that dramatically improves the speed of insights, while delivering accurate, deeply granular and actionable guidance for top brands.