Case Study: How OptiMine Helped Twitter Measure Media Impacts on Brand Health KPIs


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Twitter: An Overview


Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets.


The Challenge


The Strategy


OptiMine utilized its advanced analytics platform and showcased its true advantages of speed, agility, and flexibility by immediately beginning efforts to solve Twitter’s measurement challenge. OptiMine delivered full media measurement of brand sentiment KPIs across the four largest mobile carriers in the U.S. in less than one month. OptiMine also demonstrated that paid media and targeted campaigns could improve a collection of brand sentiment KPIs by up to 30%, with models indicating that it is possible for brands to lift positive sentiment KPIs while also reducing negative sentiment.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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